CREATIVE DIRECTING | DIGITAL MEDIA
Editorial content, branded content and advertising campaigns
PRIME VIDEO BRAZIL
CREATIVE DIRECTING, ARTISTIC DIRECTING and ON-SET DIRECTING for Prime Video Brazil's digital media campaigns.
Over 10MM overall impressions.
Project highlights include:
- The cast of Amazon Original's "The Boys" social shoot in Brazil, developed in partnership with the Prime Video USA team
- "The Boys: The Videocast", long-form content with exclusive distribution on Amazon Music podcast streaming service
Digital comedy webseries "Made In BR", developed for Prime Video Brazil, reimagining iconic scenes from the streaming service's catalog as if they took place in the Brazilian suburbs.
"Prime Video Game Show", original format developed around the theme of board games. In here, the on-screen appearances of Bruno Bock and Rolandinho, from the YouTube channel "Pipocando"
Actors Lázaro Ramos, Ingrid Guimarães, Viih Tube and Narcisa de Tamborindeguy's digital media stunts for Prime Video Brazil
DISNEY+
ARTISTIC DIRECTING and ON-SET DIRECTING for the Disney+ Branded Content campaign in partnership with TudoGostoso, Latin America's biggest culinary digital publication.
Digital media campaign strategy for the release of "Luca", their original animated feature film.
Behind-the-scenes shots from some branded content campaigns with TudoGostoso
MINA BEM ESTAR + UOL
DIRECTING for the digital-only interview show "Mina Bem Estar", hosted by Brazilian television star Angélica Huck.
Produced in partnership with digital news hub UOL.
Host Angélica Huck interviewing the philosopher Leandro Karnal
AMERICANAS
DIRECTING for digital publishing brand and retail store Americanas.
Project highlights:
- Branded content campaign for Samsung's release of the Galaxy A52 smartphone
- Editorial content publication for their new line of products inspired by famous samba singer-songwriter Zeca Pagodinho
Branded content campaign for Samsung
Zeca Pagodinho's product launch
